十日恵比須で授かった「謹製の抹茶」 | “A “Kinsei Matcha Gift at Toka Ebisu”

2026年、福岡の十日恵比須神社へ「商売繁昌」のご祈願に伺いました。十日恵比須神社の正月大祭（毎年1月8日〜11日）は、商売繁昌を願う多くの方で賑わい、神前でのご祈願や縁起物の福引なども行われます。 そんな中、ありがたいことに“当選”という形で、**「謹製の抹茶」**を授かりました。

正直に申し上げると、その瞬間ふと、「神様は、PJIが抹茶の商いをしていることを、ちゃんと見てくださっているのかもしれない」──そんな気持ちが胸をよぎりました。もちろんこれは私の受け取り方ですが、だからこそ、感謝の気持ちはいっそう深まりました。

“A Matcha Gift at Toka Ebisu” — What “Kinsei” Means, and Why This Matcha Feels So Rare

In 2026, I visited Toka Ebisu Shrine in Fukuoka to pray for business prosperity. During the New Year festival (held annually from January 8 to 11), many visitors come to offer prayers, and lucky draws are also part of the tradition. By a wonderful stroke of luck, I received a prize: “Kinsei” matcha.

In that moment, I couldn’t help but feel—“Perhaps the gods truly know that PJI is devoted to the matcha business.”Of course, that is simply my personal interpretation, but it made my gratitude even deeper.

What does “Kinsei” mean?

The word “Kinsei” (謹製) essentially means “made with sincere care and respect”, and is commonly used by makers to indicate that a product has been prepared attentively and thoughtfully. It carries a quiet message: this is not ordinary—this is something carefully crafted.

And when matcha is offered as a shrine “Kinsei” gift, it is often available only in limited quantities—making it a truly once-in-a-lifetime encounter.

With renewed gratitude, PJI will continue working closely with our producers and delivering matcha with sincerity and care.

We sincerely wish you prosperity and good fortune in the year ahead.

Pure Japan International.

2026/01/10

2026/01/10